16 August 2017
7:00PM - 9:00PM
Date: Wednesday 16 August, 2017
Aim of Workshop
This workshop is about how you can use the power of branding to attract more attention and opportunities in life. Gain an unfair advantage over others when you learn the right strategies to brand both offline and online.
In today’s competitive society, branding isn’t an option. It is your reputation and of how others perceive you. When you learn to brand yourself, your value immediately skyrockets and people see you differently. Communicating your brand effectively helps you build closer relationships, ensure corporate success and achieve professional satisfaction.
As Asia's most trusted 9-time award winning branding strategist and business entrepreneur, Mr. Lionel Lim is an industry leader with a string of successful businesses.
Lionel’s work and interviews have appeared extensively on more than 24 local and international media – including television, newspaper articles, radio shows and magazine publications such as BBC World TV News, CBS News, Fox News, Mediacorp TV, The Straits Times, The Sunday Times, Lianhe Wanbao, Radio 938 Live and 8 Days.
He has been invited to speak at over 232 multi-national corporations, local businesses, government organizations and educational institutions.
Module 1: Introduction to Personal Branding
- Understanding the Origins of Branding
- Understanding Why Individuals Need To Brand Themselves
- Reaping the Benefits of Personal Branding
Module 2: Developing Your Unique Value Proposition (UVP)
- Understanding What Makes You Tick
- Creating Your SIM (Story, Image, Message) Brand Persona
Module 3: Building an Effective Online Presence
- Understanding Why You Must Have an Online Presence
- Bullet-Proofing Your Social Media Accounts (Facebook, LinkedIn, Google+)
- Total Defence Awards 2016 – NS Advocate for SMEs
- Asia Notable Male Icon Award 2015
- Inspiring ASEAN Politics & Business Titan Award 2015
- National University of Singapore Outstanding Young Alumni Award 2013
- Asia Pacific Brands Awards 2013 – Coup D’ Established Category
- Southeast Asia Business Excellence Award 2013
- 2012 Successful Entrepreneur Award – Top 30 Respected Enterprises
- Singapore’s 100 Most Loved Beauty Professionals 2011
- Mister Singapore United Nation 2011
Selected Speaking Engagements:
- Nanyang Technological University, “Up Your Personal Brand Value” – Jan 2017 to current
- “Media Heavyweight Branding Workshop” for Fitness Trainers – Nov 2016
- Keynote Speaker, Air Force Training Command Safety Day 2016 – Aug 2016
- “Brand It Like A Pro” for Entrepreneurs – Aug 2016
- Singapore Management University, School of Social Sciences, “The Art of Personal Branding” – Nov 2015
- Guest Speaker, SingTel Consumer Operations Mid-Year Retreat 2015 – Oct 2015
- Guest Speaker, Youth Entrepreneurship Symposium 2015 – Jun 2015
For more information:
T: 6884 5161
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